Перегляд за Автор "Kostenko, Ganna"

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  • Ескіз
    Документ
    Management of Innovation Processes In the Health Economy System of Ukraine
    (WSEAS Transactions on Environment and Development, 2021-07) Zakharchenko, Pavlo; Glazova, Yana; Zhvanenko, Svitlana; Kostenko, Ganna; Mukhin, Viktor
    In today's health economics, resort and recreation is one of the most lucrative areas of the economy. Ukraine has a strong resort and recreational potential, the effective development of which can bring real economic benefits. This requires the formation of a systemic strategy for the development of such systems, an integral part of which are innovations. The purpose of the article is to analyze and develop methods for managing innovations in the health economy of Ukraine with its further development. The author's concept, which is based on the methods of economic dynamics, multicriteria optimization and optimal management, is used as a methodological approach. That is the first time the proposed concept has been used to analyze, forecast and formulate innovation policy and the development of innovation processes in the health economy. It allows to build predictive scenarios of innovation development with a high degree of accuracy compared to existing approaches, and is more adequate and universal in a pandemic. As a result of the research the concept of innovation development strategy as a certain period of cyclical dynamics was substantiated, and scenarios of influence, development and implementation of innovations were obtained. The proposed approach provides an opportunity to consider the development of the health economy and, in particular, resort and recreational systems as a process of transformational change of innovation strategies. On this basis, a model is built that allows for a scenario description of the transformation of innovative strategies of resort and recreational systems. The proposed model allows for choosing an innovation policy, i.e. at what point in time to begin the implementation of a new resort and recreational technology, which includes decisions on the feasibility of its implementation in general. The simulation results can be used to form a new modern strategy for the development of the health economy in Ukraine.
  • Ескіз
    Документ
    Modeling of strategies for the development of the resort-recreation sphere of Ukraine
    (SHS Web of Conferences, 2021-05) Zakharchenko, Pavel; Kostenko, Ganna; Kungurtseva-Mashchenko, Tatyana; Zhvanenko, Svitlana; Mukhin, Viktor
    In modern world economy resort recreations – one of the most high-profitable industries of managing. Ukraine owns the powerful resort and recreational potential, effective development of which can bring a real economic benefit. For this purpose, it is necessary to form a system concept for the development of such industry, which are integral part of the economic transformations. The purpose of the article consists in development of approach to modeling of transformations strategy development of resort-recreation systems in which transformation acts as their internal and necessary part. As a result of research, the concept of transformation strategy development was grounded, as a certain period of cyclic dynamics, and the scenarios of origin of catastrophe, development and introduction of innovations is got. The offered approach assumes opportunity to consider development of economy of resort-recreation systems as process of transformation change of strategies. On this basis the model based on theory of catastrophes, which allows carrying out the scenario description of transformation strategies of resort-recreation systems is constructed.
  • Ескіз
    Документ
    Strategic system effects in resort and tourist spheres
    (Kyiv National University of Trade and Economics, 2020-06) Zakharchenko, Pavel; Kostenko, Ganna; Kungurtseva-Mashchenko, Tatyana
    In modern world economy the resort recreations are one of the most highprofitable spheres of managing. Ukraine owns the powerful resort and tourist potential, which effective development can bring a real economic benefit. The market environment needs are in the form of demand and ways to meet them mediated by the market in the form of structural shifts. They are important for forecasting of behavior of the market of resort and tourist products. One of the results of economic transformation in the resort economy is a transition to a new development strategy that is the transition from a seller’s market to a buyer’s market. It, in turn, generates numerous system transformational effects to which number, except transformational crisis, follow to carry and transformational structural shifts. Thus, it is possible to speak about difficult system of transformational effects among which there are as effects, which specifics consist only in quantitative differences of transformational economy from market, and effects, which provide existence of qualitative differences between them. In research, set of indicators, which allow analysing structural shifts in resort-recreation economy upon transition to new strategy of development, is constructed. The structure of system is considered, as set of proportions between elements. The movement of all system is described by the reduced indexes of volumes, and the relative movement of production of resort-recreation products in system – is described by indicators of structural shifts. Expected calculations are executed and scenarios developments of Priazovye resort-recreation complex are gained.
  • Ескіз
    Документ
    Sustainable development of environment in the tourism destination areas: tourists’ perception of the issue
    (IOP Conference Series: Earth and Environmental Science, 2021) Zakharchenko, Pavlo; Kostenko, Ganna; Zhvanenko, Svitlana; Mukhin, Viktor
    This article considers the role of the sustainable development concept in the tourism destination areas. The existing of tourism gives many benefits to such areas, but it also causes and aggravates the environment problems, leading to the degradation of natural capital. To deal with these problems, modern science suggests to implement sustainable initiatives in the regions, making their infrastructure more sustainable. It was shown that it is the responsibility of business and a local government to bring the green projects to life, but there is need to take into account the tourists’ interests. The tourists’ awareness of the sustainability concept and their demand for the sustainable products have been studied. The main goals of this paper are to look at the current state of the dealing with the issue and to outline goals for the future researches in this field. It was found that there is significant demand for sustainable and environmentally friendly tourism and implementing it on the tourism destination areas will help to gain the advantages in the long run