Image as an educational component of personnel policy in public management bodies: humanitarian aspect

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dc.contributor.authorOrhiiets, Oksanaen
dc.contributor.authorSmola, Lidiyaen
dc.contributor.authorMelnyk, Yaroslaven
dc.contributor.authorKondur, Oksanaen
dc.contributor.authorBazyliak, Nataliiaen
dc.contributor.authorLipentsev, Andriien
dc.date.accessioned2023-10-05T12:59:07Z
dc.date.available2023-10-05T12:59:07Z
dc.date.issued2023
dc.description.abstractThe article considers image within the concept of employer branding in public management bodies, in frames of New Public Management. It is shown that the attractiveness of the brand of a particular government body is a key factor for quality staffing and provides an additional advantage in the labor market, however, the lack of linkage between the training and development of public management bodies employees and employer value proposition leads to the absence of the effect of involvement and, accordingly, the leakage of employees to the private sector. Based on the analysis of theoretical provisions both in NPM and business HR-management, as well as some case studies, it is shown that importance of image as an educational component of HR policy in public management bodies is especially evident.en
dc.identifier.citationSmola L., Kondur O., Melnyk Y., Orhiiets O., Bazyliak N., Lipentsev A. (2023). Image as an educational component of personnel policy in public management bodies: humanit aspect. AD ALTA. Journal of Interdisciplinary Researcharian, pp. 122-127.en
dc.identifier.uri10.33543/j.130235.122129
dc.identifier.urihttps://dspace.bdpu.org.ua/handle/123456789/1369
dc.language.isoen
dc.publisherAD ALTA: Journal of Interdisciplinary Researchen
dc.relation.ispartofseriesPolitical Scienceen
dc.subjectimageen
dc.subjectpersonnel policyen
dc.subjectpublic authoritiesen
dc.subjectpublic administrationen
dc.subjectinformation interactionen
dc.subjectprofessional educationen
dc.subjecteducational technologiesen
dc.subjectprofessional competencesen
dc.subjectquality of educationen
dc.titleImage as an educational component of personnel policy in public management bodies: humanitarian aspecten
dc.typeArticleen
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